Take Control
of your business

Understand your profit & loss statement, identify and remedy weaknesses, and get the financial visibility you need to achieve your vision.

First things first

Do you believe the status quo is meant to be challenged?

Are you in the early stages–$500K-$5M in revenue–of building your conscious consumer brand?

Is “winging it” your default financial strategy?

Do you need some financial guidance (or heck, even some encouragement!) but don’t know where to turn?

Let’s talk.

It’s hard to do good with bad numbers

You’re an innovator and a trailblazer–and on a mission to change the freakin’ world. Bravo! The world needs more people like you. Here’s the thing, though. If your balance sheet is a mess or you rely more on your gut than real-time data, you could be one uninformed decision away from a real financial crisis. Building your brand (not to mention, creating real change) starts and ends with knowing one thing: the financial standing of your business.

I’m Sarah Romer.

And I know what it’s like to have a big vision and high expectations for growth only to be pummeled by obstacle after obstacle along the way.

In 2015, I bought a distressed salon and spa for $80,000. Yes, a fully built-out, operational salon with over $1 million in annual cash flow. For only $80,000!

I knew the business needed TLC. What I didn’t know was how challenging it would be to turn this mess around. 

I was running on fumes and in over my head, but failure wasn’t an option. Sound familiar?

I didn’t give up. I recruited a strong team, set goals, tracked progress and made informed decisions based on the numbers.

By staying focused on my vision and executing daily, I was able to transform this failing salon into a thriving enterprise, which I sold in 2018 for six times my original investment. 

Of the 20 years I’ve spent in the business world employed by Google, Groupon, and PayPal, those three years changed me the most–and they changed the trajectory of my career. 

It’s what inspired me to start Avocado Ventures–to help visionary founders grow sustainably and navigate challenges on the path to achieving their vision. I’ve worked with entrepreneurs across a variety of industries but have found my sweet spot right where you are: the purpose-driven, conscious consumer brand space. 

You’re on a mission to improve our lives, our health, and our planet–without running out of money in the process. I’m here to help.

Avocado Ventures Services

Working with Sarah is easy.

1. You book a complimentary listening call.

Tell me about your big vision and what’s holding you back financially and operationally. Let’s see if I can help. 

2. I look under the hood at your business financials.

Our services start with a Baseline Business Assessment so we can identify weaknesses and opportunities for growth.

3. You get a financial roadmap for driving your business toward success.

I’ll customize a plan for setting, tracking and reaching financial and operational milestones to keep your business humming along.

Check out what our clients have to say

Sarah is a dream partner for scaling CPG Brands. She is whip smart, tech-savvy, and a natural coach. As our strategic financial thought partner, she created a dynamic financial forecast ensuring our vision is supported by financial rigor at all times.” 

April Wachtel
Founder & CEO, Cheeky Cocktails

Sarah’s responsive and organized support have prepared me to confidently pitch knowing that our business is operating like a well-oiled machine.”

Shannon Davenport

Founder, Esker Beauty

Sarah has given us financial visibility into our business that helps us plan and prepare for the future. She understands our business.”

Sarah Rioux, CEO, and Nicole Pinedo, COO
Co-founders of Ladybird Provisions

Without a financial roadmap, you may not get where you want to go.

You’ve got big goals, and let’s face it: You wouldn’t be where you are today without them–or your unwavering integrity, dedication to sustainability, perseverance, and overall let’s-make-the-world-a-better-place bada$$-ery. The problem is, if you’re operating without a solid understanding of your financials, it’s like hiking through a forest with no compass, blindfolded, in the dead of night. Avocado Ventures can provide the deep financial insights you need to avoid unnecessary roadblocks and pitfalls, as well as a guided path to move your business forward with clarity and confidence.